The Secret Behind UR Digital’s SEO Success

People often ask, what’s the secret behind a rapidly growing SEO agency that has earned the trust of clients and industry recognition alike? At UR Digital, it’s a mix of innovation, ethics, a client-first philosophy, and a team of extraordinary minds working together to deliver results that truly matter. Let’s pull back the curtain and explore what fuels our success story.

The Team - A Powerhouse of Diverse Thinkers

Pulkit Agrawal, our SEO Director and Founder, tackles SEO challenges with a clear, data-driven approach that gets results. He’s joined by Aditi Agrawal, Director and Co-Founder, whose steady leadership keeps us on track and future-focused.

Behind the scenes, Priyambika Aggarwal ensures every project runs smoothly, handling the details so nothing slips through the cracks. On the content front, Susanna Correya and Ankit Dey produce blogs and web copy that connect with both people and search engines.

Keeping the office running like clockwork is Shweta Kakani, while Aruna Konale brings websites to life with her thoughtful and functional designs. Meanwhile, Georgia Madden, our Digital PR & Content Manager, helps clients shine with standout campaigns and meaningful media coverage.

Together, we’re a team that works hard, stays creative, and genuinely cares about helping our clients succeed.

Ethical SEO – 100% Honesty, 0% Shortcuts

There are no two ways about it at UR Digital—transparency is non-negotiable. From the very beginning, we steer clear of blackhat tactics and quick fixes that promise the world but deliver short-lived results. Instead, our approach is built on honest, data-driven strategies that stand the test of time.

Clients always know what’s happening with their campaigns, thanks to personalised dashboards that offer near-real-time updates. No smoke and mirrors—just measurable outcomes aligned with each client’s goals. We believe that trust is earned through clarity and results, not jargon-filled reports. At UR Digital, the focus is on creating value that lasts—no shortcuts, just sustainable SEO that delivers real impact.

Clients First, Always

At UR Digital, we don’t say yes within two seconds of a request coming our way—it’s about doing it right for the right people. Our team only takes on clients when we know we can bring genuine value to their business. And if there’s even a hint of a conflict of interest with an existing client? We’ll politely decline. It’s all about integrity and giving each client our absolute best.

UR Digital thrives on collaboration. We’ve learned that the most successful partnerships come from clients who trust our expertise. Before any project kicks off, we spend time understanding the client’s goals, vision, and challenges. This ensures every project is tailor-made—no one-size-fits-all SEO solutions here.

It’s this thoughtful, client-first approach that makes UR Digital not just an agency, but a trusted partner.

Innovation at Every Step

Here, innovation isn’t just a buzzword—it’s how the team works, evolves, and thrives. From cutting-edge tools to customised solutions, our team relies on industry-leading software to get the job done. From Ahrefs and RankTracker for keyword research, to custom ChatGPT models for content optimisation – we use tools that maximise our SEO impact.

Innovation also shines in our platform-agnostic approach—whether it’s Shopify, WordPress, or Squarespace, we adapt seamlessly to suit client needs. By combining technology with expertise, UR Digital stays ahead of the curve, delivering sustainable, results-driven strategies that clients can count on.

Results That Speak Volumes

Our success stories speak for themselves; they’re the proof of the impact we create for our clients. From helping small businesses dominate their local markets to driving national campaigns that catch the attention of the government, our work is always geared towards delivering measurable, tangible outcomes.

Recognitions such as Finalist Best Small SEO Agency, Best Use of PR in Search, Best Use of Search - Real Estate & Property at APAC Search Awards 2025, Top Local SEO Company by Designrush.com (2022), Finalist in the Semrush Search Awards Australia (2022) and being shortlisted for the VIP Awards Australia – Marketing Partner of the Year (2023) highlight the trust and credibility we’ve built along the way.

But it’s not just about big wins. We focus on strategies that create real, lasting value—whether it’s improving visibility, boosting traffic, or driving meaningful leads. For us, every client success is the ultimate measure of our own.

Discover more about our journey and what drives us in WebsitePlanet’s latest interview with our SEO Director and Founder, Pulkit Agrawal. Check it out here: https://www.websiteplanet.com/blog/interview-urdigital/